Small Business Website Design Secrets
What The Average Person Doesn't Know About Websites
In the early days of the web, you could simply put up a page add a few keywords, submit your page to the search engines, and you have instant exposure.
Today the web is evolving and transforming website design into a complicated system.
Today’s Small Business Website Design, must be planed out first. Your website needs to be designed around your business and what people are looking for. This doesn't mean you have to change your business, but rather than building a website blindly, you can make some adjustments and find tune your pages to set the focus on what people are searching for in your industry.
Here Are Some Poor Small Business Website Design Scenarios:
1. You are number one for a keyword phrase, but nobody is searching for that keyword phrase.
2. Your website looks great but it will never be picked up by the search engines because you have very little words on you site.
3. You are on the first page of a major search engine, but you don’t receive any traffic because your title and description are unappealing, therefore people don’t click on your listing.
4. Your small business website get’s a lot of traffic but it’s so ugly, people don’t take you seriously.
5. You spend thousands of dollars creating your website and you don’t promote it because you think, “If I build it they will come.”
6. You get people to your website but it takes to long for it to load, and almost everyone except your mother leaves because they couldn't wait.
7. Your small business website is listed on the search engines but your on page 75.
Unless you are creating a website that is for private eyes, you have to set up a good small business website design plan. It’s not just the way your website looks, but you need visitors to your website without paying a fee for every one of those visitors.
Here is What Good Small Business Website Design Should Include.
- Keyword research completed before the work begins.
- A purpose for the website before the work begins.
- A Navigation system that is simple and attractive.
- Pages that are optimized for the search engines.
- Pages with plenty of text.
- Pages that have a balance between great looking graphics and plenty of text.
- Pages that are small and load quickly.
- Good Headlines within the h1 tag on your pages.
Here is What You Should Avoid With Small Business Website Design
- Important pages that are just graphics
- Pages with irrelevant information
- A Website with bad navigation
- Pages with no headlines with in the h1
Issues to Keep in Mind About Small Business Website Design
- Website design and website promotion are two different things.
- A website must be set up properly for the promotion stage. If done correctly you get traffic with a few appropriate links pointing to your search engine optimized pages.
- Flash intense sites don’t rank well in the search engines unless you have hundreds of relevant links pointing to that page. Even though the flash technology is getting better as you are reading this, it still takes time to load and play, will your visitors wait for that?
- In regards to promotions, when someone offers you a listing in Google in 24 hours or a week then you should be on alert. They could be talking about getting indexed, which means you are in the search engine data base.
That doesn't mean you will see your listing on the search engine result page. Also they could be talking about sponsored or paid listing, and once the budget is gone so is your listing.
- Search engines want one thing; and that is good relevant content for the user of the search engine. So instead of looking for shortcuts, think like a search engine and provide quality relevant content.
Creating your website is an important extension of your business. Take the time, care, and preparation to do it right.
That's The Way I See It
Acey Gaspard
Digital Reflections
Contact me for a free consultation for your Small Business Website Design
